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Announced in March 2016 and taking place in June, Instagram switched from a strictly chronological oldest-to-newest news feed to a new, algorithm-based feed.The change received "widespread outcry" following Instagram's March announcement, but Instagram stated that the feature would help users discover lost posts, writing that "You may be surprised to learn that people miss on average 70 percent of their feeds.To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most." Rumors of a redesign first started circulating in April, when The Verge received a screenshot from a tipster, but at the time, an Instagram spokesperson simply told the publication that "This is a design test only".In September 2016, Instagram removed Photo Maps, which previously allowed users to see a map of their geotagged photos.After its launch in 2010, Instagram rapidly gained popularity, with one million registered users in two months, 10 million in a year, and ultimately 800 million as of September 2017.Its users have uploaded over 40 billion photos to the service as of October 2015.
Instagram began development in San Francisco, when Kevin Systrom and Mike Krieger chose to focus their multi-featured HTML5 check-in project, Burbn, on mobile photography.
However, the website interface was limited in functionality, with notable omissions including the lack of a search bar, a news feed, and the ability to upload photos.
The app was released as a beta version on November 21, 2013, and was lacking the ability to record and upload video, though an Instagram spokesperson stated that "We're not finished, and our team will continue developing the Windows Phone app to keep releasing features and bringing you the best Instagram possible".
The Verge wrote that the development team had tested the app on devices not for sale in the United States, particularly low-end models like Samsung Galaxy Y, in an effort to improve the app for its userbase located outside the U. Engineering manager Philip Mc Allister told The Verge that "More than 60 percent of our users are outside the US, and Android covers roughly half of total Instagram users".
The second update, introduced in April 2017, added an offline mode, in which content previously loaded in the news feed is available without an Internet connection, and users can comment, like, save media, and unfollow users, all of which will take effect once the user goes back online.
In June 2012, an "Explore" tab was introduced, showing users a variety of media, including popular photos and photos taken at nearby locations, trending tags and places, channels for recommended videos, and curated content.