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While KLIF posted incredible ratings during the 1950s and 1960s, others like KRLD and WBAP found successful programming niches that catered to older audiences.
AM's popularity and far-reaching capabilities were used by the government to launch a civil defense system, CONELRAD ("CONtrol of ELectromagnetic RADiation,") the forerunner of the Emergency Broadcast System (now Emergency Alert System,) in 1951.
EBS replaced CONELRAD in 1963, and EAS replaced EBS in 1997.
By the early 1970s, however, listeners were slowly discovering the FM band and migrated to it for its static-free, stereophonic broadcasts; by 1978, FM overtook AM as the most popular band.
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Other local stations modified their formats to concentrate on news, country, rhythm and blues, or Spanish.
(WRR engineer Rick Teddlie co-created the CONELRAD system.) While the nuclear threat of the Cold War prompted the dedication of a national broadcast frequency, it wasn't until 1958 that the system was first used for weather alerts.
Broadcasts were originally dedicated to 6 kc in all cities, and all regular broadcast stations (AM, FM and TV) were to go silent when threatening information was aired.
And to honor the art of "DX-ing" (distance listening,) Wednesdays after 3PM were declared "Silent Night" in the '20s...low-powered stations turned off their transmitters so that high-powered stations across the US could be easily received on anyone's dial.
AM radio in Dallas-Fort Worth, as with the rest of the nation, was mostly entertainment and news programming in its infancy; however, its value and importance was secured during World War II as the center of information for a concerned public.