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Posted by / 08-May-2019 19:19

But what good is conducting usability testing, how can it help?As an example of the benefit of usability testing, Jared Spool, usability guru and leader of User Interface Engineering, has described how simple usability testing and subsequent changes to ONE button increased online revenues for a major e Commerce web site by about 300 Million Dollars, in one year. By using today’s low cost usability testing tools, usability researchers can spend a fraction of the cost to obtain results that are close to the traditional usability testing facility results that used to cost thousands.Pricing – Free account can be used as long as you like, and creates surveys with up to 3 tasks.30 Day Plan is 9 for unlimited numbers of surveys & tasks.

The reality is using a paper and pencil to draw interfaces, wireframes, cards for card sorts and a host of other usability mechanisms is an extremely fast, extremely effective way to conduct usability testing.

In the past few years, there has been massive growth in new and exciting cheap or free web site usability testing tools, so here’s my list of 24 tools you may need to use from time to time.

Gone are the days of using expensive recruitment firms, labs and massive amounts of time to create, deploy and report on usability tests.

Next, a survey URL is produced by Chalkmark which usability researchers can share with testers via an email, or on a web site.

A researcher provides a brief description of the task that needs to be accomplished, and the tester clicks on the image where they think that task would be.

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This community of experts is available free of charge, and because each reviewer can be graded by others it offers a means to determine the quality of each opinion you receive.

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